Qatar and FIFA have unveiled La’eeb as the Official Mascot for Football World Cup 2022.
La’eeb was unveiled as the official mascot during the FIFA World Cup Qatar 2022 Final Draw held at Doha. La’eeb, which in Arabic means super-skilled player, belongs to a parallel mascot verse- a world of ideas and creativity where tournament mascots live.
Khalid Ali Al Mawlawi, Deputy Director General, Marketing, Communications and Tournament Experience, Supreme Committee for Delivery & Legacy, said: “We are sure fans everywhere will love this fun and playful character. La’eeb will play a vital role as we engage fans young and old in Qatar’s FIFA World Cup experience.”
La’eeb believes in ‘Now is All’ and will be spreading joy and confidence everywhere he goes. He will be inspiring young fans and cheering the action during the World Cup. Fans will soon be able to download GIFs and stickers of La’eeb via a host of social media channels.